Nightmare before christmas
Several of the religious festivals during the winter holiday season are celebrated with the exchanges of gifts, and the winter holiday season thus also incorporates the holiday shopping season, which lasts from the beginning of the holiday season (incorporating the Christmas shopping season) to the January sales which extend from late December well into January.
In the United States, the holiday shopping season, during which a quarter of all personal spending takes place, is traditionally considered to commence on the day after Thanksgiving, a Friday colloquially known as either Black Friday or Green Friday. This is widely reputed to be the busiest shopping day of the entire calendar year. However, in 2004 the VISA credit card organization reported that over the previous several years VISA credit card spending had in fact been 8 to 19 percent higher on the last Saturday before Christmas Day than on Black Friday. A survey conducted in 2005 by GfK NOP discovered that "Americans aren't as drawn to Black Friday as many retailers may think.", with only 17% of those polled saying that they will begin holiday shopping immediately after Thanksgiving, 13% saying that they plan to finish their shopping before November 24, and 10% waiting until the very last day before performing their holiday gift shopping.
According to a survey by the Canadian Toy Association, peak sales in the toy industry occur in the winter holiday season, but this peak has been occurring later and later in the season every year.
In 2005, the ceremonial kick-off to the winter holiday season for online shopping the first Monday after Thanksgiving, was named Cyber Monday. However, although it was a peak, that was not the busiest on-line shopping day of that year. The busiest on-line shopping days were December 12 and December 13, almost two weeks after Cyber Monday. Four of the largest 11 on-line shopping days in 2005 were December 11 to December 16, with an increase of 12% over 2004 figures.
Some stores in Canada hold Boxing Week sales (before the end of the year) for income tax purposes.